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If you have ever wondered why the great investment creed of Buy Low, Sell High is so difficult to do, then Why Bad Things Happen to Good Investments was written for you. In this book, author Will Hepburn, looks at the investment creed, buy low, sell high as a two-part goal in which one must sell at some point to be successful, which is also the one thing Wall Street discourages investors from ever doing. This may sound a little strange, but investors rarely buy bad investments. Of course, there are some stinkers out there, but many more people lose money in good investments gone bad than ever lose money to crooks and bad investments. Why Bad Things Happen to Good Investments will help you discover ways to avoid this common phenomenon. In 2001 Enron, a large growing energy company suddenly collapsed into bankruptcy wiping out thousands of investors. Many would say Enron was a bad investment, but Enron made over 1,100 percent profit for people who knew to get out as the big slide began. So, even Enron started out as a good investment. What makes the difference between someone who made huge gains in Enron stock and those who lost everything and had to start over? Those who lost simply did not have a plan for when things change. The one thing that is as certain as death and taxes is that things are going to change. So why do investors routinely invest money without giving any thought to the ever-changing investment environment? Part of the reason is the thorough sales job from the well-polished marketing machine that Wall Street has built. They do such a good job of convincing investors that the offering they are considering is so solid, so timely, and priced so right that investors buy, buy, buy without much thought about how to protect their investment when times change. Why Bad Things Happen to Good Investments will show you a new way to look at diversification that can help get you the results you expect from your investments. This book provides proven strategies that you don’t have to be a math whiz or a Wall Street maven to use, including easy ways to know when it is time to sell an investment so you can better protect yourself from the relentless and inevitable cycles in the stock markets. This book is not at all kind to Wall Street institutions, exposing the industry’s structural problems that prevent it from best serving individual investors, and it shows how institutions often bet against individuals and how you can know when to protect yourself from these predatory practices. To assess whether your portfolio has effective diversification that can let it survive or even thrive in the next bear market, let me ask you a question, “How many investment strategies can you name?” If you have trouble answering that question, you should be sure to read Why Bad Things Happen to Good Investments.

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