Most of us are all familiar with social media, but there are still some questions on how to best utilize Facebook to your advantage and help your business flourish.
This isn’t uncommon, as there are dozens of small businesses on Facebook, and while many of them want to grow their pages, few of them know how to best go about this. An impressive study conducted by Sysomos of 600,000 Facebook pages shows that only 4% of pages have more than 10,000 fans. After reading this book, you will be armed with all of the tools and information you need to achieve your goals to push you out of that category and get 40,000+ likes.
We will discuss how to strengthen your Facebook presence and page through simple yet detailed step-by-step instructions. In the first chapter, you will receive a high-level overview of what is currently trending in social media and why each one is relevant and important to your success.
We will review current social media trends because it is imperative that you remain relevant to Facebook users. Incorporating hot topics and trends will automatically give you a boost on connecting with your followers and attracting new ones.
We will then spend the following chapters discussing strategy for your growing your Facebook page to 40,000 likes through:
Goal setting methods and prioritization
The basic visual presentation of your Facebook page and key areas you should dedicate your focus
Ways to increase the visibility of your Facebook page through your network and popular methods
Creating quality Facebook content and how to increase follower engagement
How to implement Facebook ads and boosted posts
The importance of utilizing Facebook analytics and reporting
Initially, you need to take time and spend it thinking about your business strategy and voice, and also what goals you want to achieve with your Facebook page.
We will spend some time walking through the best strategy and practices for this and what tips and tricks will help you achieve what you set out to do. We will also discuss the importance of putting together a plan of action on how to achieve each goal. We will highlight the benefits of a content calendar and posting schedule. Next, we will begin discussion on how to take inventory of where your page stats are currently, and direction for updating all graphics and business information on your page for visual appeal. From there, we will dive into developing strong content and how that will be the next crucial step in connecting with your audience. We will conclude the content chapter with reinforcing that engagement should be a top priority. Lastly, as you get more confident in producing organic information, we will dive into incorporating paid advertising. Instructions will be provided on how to assess your organic and paid advertisement performance through Insights and Ads Manager. Incorporating the guidelines from this book and repeating all of these steps on a consistent basis and you will grow your Facebook page in no time.
Get your copy of this powerful book today and start enjoying the full power of Facebook Marketing!
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