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Behind the scenes health skilled lastly reveals his
secrets and techniques…

The Best Part: He’s put these
techniques into a whole step-by-step system anybody can observe to
launch a brand new well being membership, re-launch an previous one, or get a bunch of
new members on a budget. Read this particular on-line report back to
uncover extra…

Dear Frustrated Club

If you’re nonetheless utilizing the identical ol’ run-of-the-mill
well being membership promotions you’re DEAD within the WATER and don’t even know

In at present’s overcrowding market good simply doesn’t minimize it

 I ought to

I’ve watched the usual promotions of the trade
go full cycle.

From bringing in members like gangbusters…to DEAD
SILENCE from the prospects you’re advertising

The unhappy reality is: The
method the well being membership trade will get members has slowly

And it’s solely going to get

Like a river stuffed with ravenous piranhas…different well being
golf equipment are ready for brand spanking new members to enter the well being membership market…so
they will ravage them with the old-timey excessive stress gross sales

These New Members (Coming Into The Marketplace) Are Getting Smarter
And Smarter…

They’re not leaping in like they used to.

They’re testing the waters.

“Just looking around!”, they

Look at what occurred to Ballys.

Even with their big quantity of assets they STILL
went into chapter 11.

Because I’ve at all times been type of a one man present in
this trade (and different health trade companies) I used to be fortunate
sufficient to flee unscathed.

Sure, I’ve obtained my share of battle

But I used to be capable of take what I realized…from every of
my “crazy and unusual” experiments within the health occasions (I’ve
managed)…and apply them with OUTSTANDING SUCCESS
to the well being membership trade.

Through trial and error I’ve developed an entire new
“bag of tricks” I name The No-Discount Marketing

I’m Willing To Share These Tricks With You If You’ll Give Me A Fair
Chance To Explain Myself And Why I Want To Help

My identify is Brian Cannone and I’ve been the
behind-the-scenes man of among the most profitable well being golf equipment in
the Connecticut space, the producer of mega-events just like the
Fitness Atlantic, and greater than 20
bodybuilding and health exhibits.

I’ve labored each place within the golf equipment from ground
coach, private coach, nutritionist to health director, and
additionally gross sales to gross sales supervisor to common

And by all these adventures I’ve been fortunate
sufficient to get a cutting-edge view of what works and what doesn’t in
this trade.

I’ve even needed to step past this edge at sure

Let me share a narrative from this edge with

Amazing Story Of How I Sold More Than 1000 Memberships Without A
Health Club…And The High Jinks, Balls-To-The-Wall, Kick Butt
Marketing That Made Our Health Club an Instant

In 1998, I used to be put answerable for launching a well being
membership in Shelton, Connecticut. The proprietor had picked out the proper
location in a shopping mall on a busy road. I used to be put in cost
of the staff which might lead the presale

And by “team” I imply simply me.

And, I had a couple of extra obstacles standing in
the way in which:

fitness center was open as a result of the house owners had been not sure if it could work.

telephone line (at first) on the premises.

no solution to take cash.

It was on the very finish of summer season. (One of the worst
occasions to open any health

Just certainly one of these had been sufficient to homicide the pre-launch
of this well being membership.

within the Hell Was I Going to Launch This Health Club Without Any

I had a big bag of tips at my

One that I had developed over the numerous years of
battling it out for brand spanking new members.

After trying on the location and my bag of

The one which stood out to me was my “Intrusive
Visibility” Concept.

Here’s what I did to get
this fitness center on the way in which to its launch: I went to the native signal
store and had a easy signal made up with an internet
deal with.

Story aspect observe: The telephone quantity was
NOT on the signal initially. I added it later once I lastly obtained a
trailer and a telephone line on the lot. (But that comes later within the

You can see the signal directs passer-bys to go to the
web site. When they went to the web site there was a easy type
designed to seize the identify and phone info of each one
that visited.

It price a few hundred to

Phase One of my launch was full.

And I nonetheless had ZERO prospects join a

It didn’t look good for the well being membership and I used to be
starting to have severe doubts about whether or not it could

But I didn’t panic like different well being membership house owners

I might have began discounting new memberships to
“give-away” costs…however I knew it could destroy any likelihood we had at
changing into a long run success.

Instead, I did one thing distinctive and strange to try to
get the pre launch going…

I’ll let you know precisely how I did it, however first let me
ask you one thing…

You Have A Consistent Way To Bring In New Members To Your Health
Club, Gym or Fitness Studio-WITHOUT Being Forced To Discount Your

If you don’t you’ve obtained an enormous

In these altering financial occasions it’s getting tougher
and tougher to draw new members to your membership.

Add the opponents who hold leaping within the
market and also you’ve obtained to do the whole lot you possibly can to compete for
new members.

It can get very irritating and tiring very

Even worse: According to
the IHSA, the well being membership market is booming each 12 months!

And you’re left considering “Where is my share of this
booming market?”

It’s getting tougher and tougher to face out within the


Finding a advertising and gross sales system that units you
aside AND brings in prime quality members–like clockwork.

There isn’t any scarcity of guarantees within the market…so
to guard you I’ve listed 6 of the largest well being membership advertising

Club Marketing Mistake #1: Hiring A “Questionable” Marketing Company
To Generate New EFTs For Your Club

The large query is:

How do they generate these new revenues?

Are they utilizing swarmy high-pressure gross sales techniques?

Tactics that might rapidly ship your well being membership into
the enterprise ICU by no means to return.

Before risking your total enterprise, be sure you’ve
completed due diligence on the corporate you’re contemplating. Talk to different
well being membership house owners who’ve used their companies within the

SCAM ALERT: A variety of
these companies change names and pop up once more (beneath a brand new identify) to
fleece one other well being membership…after each

Club Marketing Mistake #2: Trying To Severely Discount Your
Membership Prices

A variety of well being membership house owners really contemplate this a
advertising technique.

They mistakenly consider the patron is strictly value
pushed…with regards to selecting out a well being

Now, there’s nothing fallacious with providing a reduction
to get individuals to take motion…however not on the expense of your

There is a membership system (to
measure your membership’s profitability) you possibly can NEVER violate if
you wish to keep in enterprise. (I’ll reveal how one can get this
system in a while within the letter).

Communicating worth in your market will separate
you from the remainder of the herd.

But there’s a proper method and a fallacious solution to
talk worth. Educate your self so you already know the

Club Marketing Mistake #3: Believing a One-Shot Promotion Will Be
The “Magic Bullet” That Saves Your Health

Sending out a postcard isn’t going to be the savior
of your well being membership.

No one-shot promotion will.

We dwell in an over communicated society and also you want
to chop although this litter.

You want an orchestrated occasion kind of promotion so
you get most publicity and “top of the mind awareness” on your
well being membership.

Imagine being the ONLY well being membership in your
market individuals consider after they contemplate becoming a member of

Becoming the go-to well being membership is likely one of the keys to
long run success. I’ll present you ways in a while on this

Club Marketing Mistake #4: Not Marketing Extra Services To Your
Current Members

If you’re not advertising further companies to your
members then you definately’re leaving cash on the desk.

This is an enormous mistake in

The greatest asset of any enterprise is its buyer

So the query is: Are
you maximizing the money circulation out of your

The reply: Become a
trusted advisor within the eyes of your members.

Remember, your member base has a life outdoors your
membership and makes use of tons of companies and merchandise each day. 

So along with promoting the



You might additionally promote them issues

prep companies

Therapy Services

Care companies

You simply should method them in the suitable method…and
one of the best half is that they’ll let you know how in my

Club Marketing Mistake #5: You Don’t Have A Proven Sales System In
Place To Sell Them When They Walk In The

I can present you tips on how to create a stampede of prospects
into your well being membership…shattering your constructing’s hearth

But it received’t put a dime in your pocket if you happen to can’t promote them as soon as they
stroll in your door.

That’s why you want a PROVEN gross sales system to
convert them into members in simply minutes after strolling

From the greeting to the closing, I’ve obtained a
step-by-step system that may flip prospects into members…with out
utilizing excessive stress gross sales techniques.

A advertising and gross sales system which is able to show you how to
compete with the bigger chains and actually drive them out of your

Here’s what makes my system

 No one shot do or die promotions

 No shady low cost your memberships advisor

 No extra drowning in a sea of

 No extra changing into a sufferer of each new membership that
opens in your are

 Works in distinctive and strange

I’ve put collectively my distinctive fashion of selling any
type of health enterprise. It’s not like something you’ve seen
earlier than.


Here’s only a pattern of what you’ll uncover
from my system:

 “My Break-The-Building-Code Formula”:
The artistic accounting method all profitable companies use to
flip their promoting expense into an funding. It’s fully
authorized and moral! And it lets you activate the prospect circulation
as excessive as you need.

 The 7 key
parts of bringing in a flood of latest purchasers and members with
your advertising system. Most golf equipment by no means even scratch the floor
of what I speak about on this part. You’ll be gentle years forward
of your opponents and have them scratching their heads in
confusion questioning what within the hell are you doing to herald so
many new members and why their members are flocking to your membership.

one trick you need to use to steal clients away out of your
opponents with out them even figuring out it…peek over my shoulder as
I rattle “killer ideas” off the highest of my head.

 The 4 Step
“No-Discount Positioning Formula” which positions your membership because the
ONLY SOLUTION to your prospects drawback and forces their
unconscious to select you over all different golf equipment in your market
as a result of “it feels rights.”

 15 other ways to herald large quantities of
prospects and members…that is the crème de la crème of promoting
strategies. From postcards to TV promoting I present you each method
to herald prospects you possibly can think about.

 The best solution to enhance your membership with out
spending a dime on promoting.

newspaper insert concept that lets you herald a flood of latest
members on a budget…Now you possibly can pinpoint your goal market
with out losing a ton on promoting.

Discover the 5 methods To “X-Ray” by your
opponents enterprise and steal their success methods proper from
beneath them.

4 least expensive methods to promote which is able to herald probably the most
members…you don’t should spend some huge cash to get individuals in
your fitness center.

 Run your web site by this 4 step guidelines to
see if you happen to’re bringing in most members in minimal

Just certainly one of these tips can flip your well being membership,
fitness center, or health studio right into a money circulation ATM

I solely used a pair in my prelaunch…with excellent

Which jogs my memory let’s get again to the

Pre-Launch Really Began To Pick Up Steam When I Got A Trailer Backed
Up Onto The Lot (Complete With It’s Own Sewer Line) and Phone…I Was
Officially High Tech…

With the join I used to be getting a gradual circulation of
prospects going to our web site and filling of their contact

But that wasn’t bringing in any members. I needed to
suppose up one thing fast. I used to be getting deeper into the launch and
nothing was occurring but.

I needed to decide. Abort or carry on

I made a decision to start part

I made a decision to take a bit little bit of a raffle and hire a
trailer to position on the lot. (You can see the pic of it to the

I now had a spot to signal prospects

Here’s what I did: I
took the telephone numbers I had gotten from the web site and referred to as the
prospects to supply them a FREE T-shirt to return and go to

This introduced them to my trailer the place I might present
them our plans for the membership and signal them up with our billing
software program.

But it wasn’t energetic but…so all I might do was seize
their info…and HOPE they might observe by on opening

I used to be getting lots of curiosity,
however the large query was: Would they present up for the grand
opening or wouldn’t it be an enormous

I needed to suppose up one thing to verify they might

I had to return once more to my bag of tips.

 How to keep away from the “discountitis plague” of
the health trade by fixing the primary drawback ALL well being
golf equipment face when attempting to get new members or

 The Ultimate
Fitness Club Formula exhibits you the 5 elements to develop your membership
and consumer base. Others will declare there are solely 3 methods to develop a
enterprise. With this system you get big jumps from small modifications
in every half.

 How to immediately deliver all of your salespeople
as much as the extent of your high salesman with this one trick. Think of
what number of gross sales you possibly can herald when you’ve obtained everybody promoting
on the high degree.

 The the wrong way up
method to managing your health enterprise which may double your
gross sales within the subsequent few months-minimum.

 The shortcut solution to market analysis in your
space. Forget dry statistics! This easy method will show you how to
hone in on what your market desires. New services can
simply be found with this

  Brand promoting vs. Direct Response
promoting. Which one to make use of and when? Knowing the distinction
might imply the distinction between bankrupting your enterprise or
opening a bunch of latest branches.

 The secret to obliterating value resistance
out of your clients. No extra discounted charges. Leave your
competitors within the mud with this one

 Discover greater than
7 distinctive and strange product concepts you possibly can promote to your clients
and members. Think of seven new revenue streams engorging your financial institution
account like clockwork each

 The stupidly easy solution to enhance your
retention charges by not less than 10%. You’ll kick your self for not
considering of this “obvious” technique…however you’ll be glad you already know it

Up: If You’re Even Considering Hiring One of Those “Boost Your EFT”
Companies Then You Need To STOP And Read

Do you actually wish to danger your health enterprise on a
do-or-die promotion?

I’ve obtained loads of mother and pop well being golf equipment in my space
who face the identical drawback.

How do you herald a flood of latest members
WITHOUT discounting your membership costs to “give away”

I had the reply however I knew it wouldn’t be straightforward to get
out of my head and down on paper.

I wanted to make one thing they might return to once more
and once more.

I couldn’t allow them to down.

They didn’t wish to depend on an out of doors advisor to
are available in and take over. And they needed a solution to compete with the massive
field chains.

I made a decision to present them a “brain dump” of the whole lot I
knew about working a profitable well being

When it was all mentioned and completed it ended up being a
229-page monster useful resource on advertising and working a profitable
health membership…

The “No-Discount” Guide To Fitness

It’s a jam packed 229-page guide on the whole lot you
have to know to advertise a profitable health enterprise. It takes you step-by-step on
how to herald extra members and purchasers than you’ll ever want.
It’ a NO B.S. Guide to advertising and gross sales on your health
enterprise. Street examined and authorised by among the greatest health
occasions within the nation.

Imagine having your individual advertising advisor
“on call” 24 hours a day/7 days a

Frankly, it’s straightforward to be overwhelmed and confused with
all the knowledge on the market. It looks like we’re getting bombarded
every day with new methods to advertise our health

If you’re like me you need simply the meat and potatoes
of what works and what doesn’t. Something you possibly can observe from A-Z
and doesn’t require heavy considering…as a result of let’s face it we’re

Here’s what’s on this A-Z

 The “Subliminal Advertising Trick” to promote extra
private coaching companies to your present members. They’ll hunt
down your private trainers and beg them to coach them once you
put this trick into motion.

 How to simply
enhance the money worth of every new buyer you deliver within the

 The McDonalds Secret for creating probably the most
profitable franchise in trendy historical past and the way you need to use it to
construct your enterprise as large as you need.

 A easy solution to
“spy” in your opponents delivered proper to your door.

 How to systemize your health membership so you possibly can go on
trip, play golf, or get pleasure from your free life-style whereas your
enterprise churns out money on autopilot.

 The 3 Things You
Must Do earlier than promoting any prospect on changing into a brand new member of
your membership…nothing occurs till you set off these key

 How NOT to be on the mercy of your workers . If
your enterprise depends upon anyone particular person you don’t have a

 The 9 important gauges which measure the heartbeat of
your well being membership and the way effectively you’re doing in comparison with others in
your trade.

 How to high all
your opponents presents in lower than 5 minutes with this Internet
search technique…you’ll be capable of always one up them in your

“Brian Cannone has put together an excellent sales guide for any fitness professional. I use his approaches daily in my facilty to continuing growing in numbers unseen by other like fitness centers and gyms. I have doubled my members in the last year utilizing the principles he lays out in his e-book.”
Marc Snyder
Snyder Athletics – Marion, OH

Whew!…That’s lots of tips in a single

But you’re going to wish each certainly one of them to compete
in at present’s market.

Add within the robust financial system it will get tougher and tougher to

But with this e-book you’ll be capable of thrive and take
away members out of your opponents.

Which jogs my memory, let’s end up the

1 Day To The Opening Launch Date Of Our Health Club and We Were
Shocked At The Final Results…

Ok, you wanna understand how the grand opening

Let me let you know I used to be nervous.

You’re by no means certain if one thing will go as deliberate.

And all alongside I had been taking membership
purposes with out processing the bank cards.

Basically they had been simply reserving their spots…AND

And slowly they began

And lastly, a LOT extra!


Wait A Minute! You Said You Sold Over 1,000 Memberships At The
Beginning of This Letter…You’re

I do know you’re upset and skeptical of all of the B.S.
thrown round on this trade. It may be minimize throat at occasions…so I
don’t blame you one bit for being

In reality, I encourage it which is why I provide my
no-questions requested 60-day a reimbursement

The reality concerning the 1,000 member
declare is: I took my bag o’ tips and did it once more in 2004
by launching a second well being membership.

Proof my first try wasn’t luck and these
No-Discount strategies had been right here to remain.

And if that type of quantity scares you a bit bit I’ve
added methods to slowly construct up your

New Health Club Promotion “Emergency Brakes” Added:
You don’t have to fret about overcrowding your
fitness center with these strategies. I’ve included “emergency brakes” on these
full-throttle promotions to provide the all the brand new members you
need…at a tempo your membership can
deal with.

And if you happen to order proper now I’ll throw in these
thrilling bonuses…

mp3s from your entire ebook, chapter by chapter. Burn your individual CDs to hear in your automotive. Put the recordsdata in your ipod or mp3 participant to hear wherever, at your individual comfort.

Get immediate entry to the mp3s proper once you try. Easily share the information together with your key managers and companions.

You can examine it on this particular bonus

 But if you happen to order the information, I am going to waive the charge….

Get on the cutting-edge of what works on your particular scenario.

Brian How Much Is This Going To Set Me

Imagine hiring a consulting firm. How a lot do you
suppose this may price you?

Sure, a few of them say you don’t want any up-front
prices however which means their going to take an enormous chunk of your

At least 10% could also be extra!

Now, take into consideration one promoting promotion.

You might simply spend 2-3 thousand on a TV or
radio marketing campaign, one thing that may very well be hit and miss.

But I’m not going to cost you that…as a result of I need
the mother and pop operations to haven’t any excuse for not getting their
fingers on this guide.

“I do not prefer to put my private stamp on many merchandise, however Brian’s information deserves it. It’s half
the worth of a private coaching session. I advised him to not promote it this low-cost, however he didn’t hear.

Having labored in health gross sales as a membership advisor, private coach and studio proprietor I really feel
assured saying this information is a stable funding that you just should not suppose twice about shopping for. Brian
is as leading edge as they get within the area.”

Mike Westerdal
Fitness Marketing Consultant

“I turned buddies with Brian once I was bought my first well being membership in Farmington, CT in 1993. The membership I had aquired was poorly managed and was going out of enterprise and deeply in debt. Brian visited the membership and inside a couple of minutes noticed modifications that may positively impact the enterprise. We turned the membership round inside a short while took the membership out of the crimson and began earning profits. After eight years we bought the primary well being membership for a wholesome revenue.

In 1997 I needed to open a model new franchise with a high-end membership in Fairfield County I referred to as Brian to be the General Manager and we opened the primary membership from an indication on the highway to develop into 1,000,000 greenback a 12 months enterprise with solely 12,000 sq. toes. We then went on to buy a Womens Only health membership and the property in Fairfield, CT and over 3 years flipped the actual property for a revenue and opened one other start-up in New Haven County. In 2008 we merged our two full service golf equipment with a series of 14 changing into a part of the most important chain of health facilities in Connecticut.

Brian is passionate concerning the health trade and is ready to current artistic advertising concepts and talk the advantages. Brian had efficiently developed all the advertising plans for our firm which have resulted in elevated income. Brian created a workers guide for operations and educated the workers to promote memberships in addition to creating the non-public coaching program.”

Matt D’Amico,
Owner, Ultimate Fitness/Planet Fitness

“With the economy at its worst I was losing members and looking for answers. Brian Cannone’s No Discount Guide to Fitness Marketing taught me to put my members and marketing first, which helped me to get Orlando Barbell back on track.”
Brian Schwab,
Owner, Orlando Barbell

And on high of that I’m throwing in

60-Day Money Back Guarantee

If for any motive you aren’t glad with the
guide you possibly can ask for a refund; no questions requested. I consider in
the facility of this technique that a lot and wish to provide the no danger
solution to implement into your health

Frankly, it’s price not less than 10 occasions greater than that
and I might be reassessing whether or not I ought to increase the worth every

My recommendation: Hurry up and
order it at this cut price value whilst you can as a result of it’ll NOT go

Plus, you’ve obtained
nothing to lose because you’re protected by my 60-Day



P.S. Remember…out of all
the stuff I’ll share with you on this 229-page guide solely
one trick, tip, or tactic has to repay so that you can get your cash

new membership you bought due to a easy phone script I gave

new memberships from a newspaper insert method I present you.

500 new members from the pre launch sequence I did on the launch of
the well being membership I at present handle.

P.P.S. Why danger your
success on a well being membership advisor who might injury your well being membership
completely and smash your
fame with their excessive stress techniques? I exploit a
system that makes individuals enthusiastic about becoming a member of your well being

“When it involves following techniques that makes my enterprise
run easily, I do not take any quick cuts. Unlike so many
small companies and gymnasiums that fail to thrive in at present’s
financial system… my fitness center has doubled in membership and I’ve
a gradual circulation of latest prospects calling day by day. Without the
techniques and steerage obtainable in The No Discount Guide
to Fitness Marketing.”

Elliott Hulse, CSCS
Gym Owner, St. Petersburg, FL

“Having been intimately involved in many aspects of the fitness industry as a Gym Owner, Exercise Physiologist, Certified Personal Trainer, Fitness Software Developer that fitness and the lifestyle that comes with it is priceless, I can assure you that there is tremendous truth published in this book “No Discount Guide to Fitness Marketing.”

We all work too laborious on this trade to promote your membership and companies for lower than what they’re price. You owe it to your self and the health trade to cease discounting.”

Mike D’Angelo
Body Evolver Training Center – Boston, MA

“This e-book is an awesome tool that is a must read for both new and established gym owners. The information compiled has put us on a path to better market our facility and substantially increase our number of members. From the large fitness facility to the small hardcore gym Brian’s blueprint will deliver!!”
Joey Degiovine
Owner Spacecoast Barbell
Merritt Island, Fl

“In this economy it takes some guts to open a new gym. With the help of Brian’s eBook, The “No Discount” Guide to Fitness Marketing I feel very confident that my gym will be a success. I’ve wanted to do this my whole life and appreciate the help that Brian’s manual gave me too look at it not just as my passion but also as a profitable business.”
Chris Janek
Owner – Tanks Training Facility
Granite City, IL

Copyright 2009 –
NOTE: The “No Discount” Guide To Fitness Marketing is a downloadable PDF eBook. No bodily merchandise might be shipped. After you order, you’ll get INSTANT ACCESS to obtain the e-book and all of the bonus stories onto your pc. The eBook format is adobe acrobat PDF. The e-book format is adobe acrobat PDF.
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Fitness Marketing Secrets Revealed – No Discount Guide To Fitness Marketing is backed with a 60 Day No Questions Asked Money Back Guarantee. If throughout the first 60 days of receipt you aren’t glad with Wake Up Lean™, you possibly can request a refund by sending an electronic mail to the deal with given contained in the product and we’ll instantly refund your total buy value, with no questions requested.



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