This is a marketing strategy for an Investment Bank.
The marketing strategy follows a 7 chapter format:
Chapter 1 – Executive Summary – This a part of the marketing strategy offers an introduction for the enterprise, showcases how a lot cash is searched for the corporate, and acts as a suggestion for studying the remainder of the marketing strategy.
Chapter 2 – Financing Summary – The second part of the marketing strategy showcases how you plan to make use of the financing for your small business, how a lot of the enterprise is owned by the Owners, who sits on the board of administrators, and the way the enterprise may very well be bought sooner or later.
Chapter 3 – Products and Services – This part of the marketing strategy showcases the merchandise/providers that you’re promoting coupled with different elements of your small business operations.
Chapter 4 – Market Analysis – This is likely one of the most vital sections of your marketing strategy. Each of our plans contains full trade analysis particular to the enterprise, an financial evaluation relating to the overall financial system, a buyer profile, and a aggressive evaluation.
Chapter 5 – Marketing Plan – Your advertising and marketing plan will showcase to potential traders or banks how you plan to correctly appeal to prospects to your small business. We present an in depth evaluation of how you should use your advertising and marketing plan in an effort to drive gross sales.
Chapter 6 – Personnel Summary – Here, we showcase the organizational construction of your small business coupled with the headcount and salaries of your staff.
Chapter 7 – Financial Plan – This is crucial a part of your marketing strategy. Here, we offer a 3 yr revenue and loss assertion, money movement evaluation, steadiness sheet, sensitivity evaluation, breakeven evaluation, and enterprise ratios.
The e book additionally accommodates an entire information on easy methods to elevate capital from various completely different sources together with standard enterprise lending establishments, SBA lending banks, personal traders, angel traders, personal fairness corporations, and enterprise capital corporations.