By Stine Jacobsen | COPENHAGEN

COPENHAGEN Novo Nordisk (NOVOb.CO) shares took one other hit on Thursday because the world’s high maker of diabetes medicine disillusioned traders with a decrease 2017 gross sales and revenue development forecast on account of worth strain and U.S. political uncertainty.

The Danish firm has lengthy benefited from its give attention to diabetes, as instances of the illness have soared worldwide, however elevated competitors is squeezing U.S. costs, pharmacy buy managers are demanding greater reductions and U.S. sufferers suing over alleged trade worth fixing.

“We are looking at a more volatile environment and we see that the political system in the U.S. is less predictable than perhaps ever,” Lars Fruergaard Jorgensen, who took over as CEO on Jan. 1, instructed Reuters.

U.S. President Donald Trump known as on prescription drugs corporations on Tuesday to make extra of their medicine within the United States and to chop “astronomical” costs, whereas vowing to hurry approval of recent medicines and ease regulation.

Novo Nordisk acknowledged that its U.S. enterprise, which accounted for 53 p.c of complete 2016 revenues, fell quick.

“What we haven’t delivered on is related to market access. We haven’t had a sufficiently positive sales development,” CFO Jesper Brandgaard instructed Reuters.

Novo goals to focus its gross sales drive and enhance partnerships with massive pharmacy profit managers, who administer drug advantages and negotiate rebates for employers and well being plans.

“It is important that we focus on possibilities where we gain costumers from other drugs,” he stated, including that the uptake of its new long-acting insulin Tresiba in 2016 had been an excessive amount of on the expense of an older Novo drug.

France’s Sanofi (SASY.PA) has additionally felt the warmth, however its massive steady of non-diabetes medicines has been a buffer.


The U.S. headache provides to the problem the brand new chief, who started his Novo profession greater than 25 years in the past as a graduate, faces to revive investor belief after it reduce its long-term working revenue outlook twice in simply 9 months.

“Changing long term guidance two times within a year was not a good job and clearly the management did underestimate in the U.S. the pricing risk,” Jean Medecin of Carmignac, Novo’s seventh-biggest investor, stated.

Shares in Novo are down round 40 p.c because the agency reduce its long-term development goal for the primary time final 12 months.

“(Investor confidence) is something I will have a great emphasis on… We have to deliver on what we have promised,” Fruergaard stated.

Novo now forecasts 2017 gross sales development of between minus 1 and plus 4 p.c, and working revenue of minus 2 p.c to plus 3 p.c development in native currencies.

The group’s shares fell by greater than 5 p.c, making it the second-biggest faller within the STOXX 600.

“It (the 2017 outlook) is received (as) more dramatic than it really is… We don’t see a different market and we are quite comfortable that we can deliver what we’ve said earlier,” Fruergaard stated of the share worth response.

The firm had beforehand anticipated low single-digit gross sales development and flat to low single-digit working revenue development in native foreign money phrases. Growth reported in Danish crowns is anticipated to be round 2 proportion factors greater than the native foreign money degree, it stated.

Fourth-quarter working revenue rose 1 p.c on the 12 months to 11.2 billion Danish crowns ($1.62 billion) on income of 29.6 billion crowns, under a median 11.4 billion crowns forecast in a Reuters ballot of analysts.

(Additional reporting by Ben Hirschler and Julie Astrid Thomsen; Editing by Alexander Smith)

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