Aircraft flies over a Wal-Mart billboard in Mexico City March 24, 2015. REUTERS/Edgard Garrido/File Photo

By Nandita Bose | CHICAGO

CHICAGO Wal-Mart Stores Inc (WMT.N) will provide U.S. customers free two-day delivery on a minimal order of $35 beginning Tuesday, its newest try to compete with rival Inc’s (AMZN.O) standard Prime delivery program.

Free delivery will exchange ‘Shipping Pass’, Wal-Mart’s present two-day delivery program that expenses customers an annual membership charge of $49. Amazon Prime expenses clients $99 a yr for two-day delivery that comes with extra options like a streaming video service.

Marc Lore, head of Wal-Mart’s e-commerce operations, mentioned the corporate’s provide might be “most compelling” for customers in search of low costs, a large assortment and quick delivery.

“In today’s world of e-commerce, two-day free shipping is table stakes. It no longer makes sense to charge for it,” Lore mentioned on a convention name. He is the previous head of on-line retailer, which Wal-Mart purchased for $3.3 billion final yr.

The resolution to scrap the membership charge is Lore’s boldest transfer but to problem Amazon since he took cost of Wal-Mart’s struggling on-line enterprise. Earlier this month, Lore shuffled Wal-Mart’s e-commerce decks.

The transfer is in step with the broader push by Wal-Mart Chief Executive Doug McMillon to slim the hole with Amazon and provides it an much more dominant place in U.S. e-commerce. The retailer has been investing in e-commerce for the previous 15 years, nevertheless it nonetheless lags far behind its Seattle-based rival.

Wal-Mart’s free delivery provide might be obtainable on over 2 million gadgets. It will embrace incessantly ordered gadgets resembling family necessities, child merchandise, cleansing provides and meals gadgets like cereal and peanut butter.

Wal-Mart mentioned it can use its new on-line warehouses across the nation to satisfy such orders and expects to ship many such gadgets in simply at some point. In October, the retailer mentioned it’s on monitor to double the variety of large warehouses devoted to on-line gross sales to 10 by the tip of 2016.

Wal-Mart may also totally refund the membership charge for present Shipping Pass members. The firm began experimenting with Shipping Pass in 2015 and was attempting to spice up demand for this system by providing a free 30-day trial in 2016.

In a separate weblog submit, Lore mentioned the retailer stays dedicated to saving customers cash. “I’ve been here for four months and I couldn’t be more excited about how fast we are moving. It feels like a startup.”

He indicated there might be extra adjustments on the world’s largest retailer.

(Reporting by Nandita Bose; Editing by Christopher Cushing)

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